420 SOFT BREW

420 is brewed like a beer, flavored like a soft drink, and contains no alcohol. Noting the recent trend of soft drinks, like lemonade, wich have gone "hard" through the addition of alcohol, we coined a new category for 420: "Soft Brew". The name 420 is a hip counter-cultural reference implying fun and relaxation, which the logo and overall aesthetic reflect.

ELEMENTS
Brand strategy, category name, logo, flavor names, identity system, package design, multi-lingual package copy, collateral materials, tee shirt designs and branded promotional items (glasses, serving trays, etc.)